Dash

Collaboration with photographer Alex Wessely for the London-based fashion magazine Dash. The project’s theme was ‘Excess in minimalism’, a reference to current trends in the fashion world. Contemporary minimalism is a lesson in how the essence of the latter can be distilled with maximum impact. A strong impression can often be heightened if contrast is perceptible. But, ultimately, excessive minimalism substantiates fashion’s long-standing love affair with declaring that the future is here now.