This project was based on individualism and democracy in modern day China. China has ceaselessly criticised individualism over the past 40 years. Mao once said: We should oppose democratic individualism with democratic collectivism. Ever since then, individualism has been interpreted as representing the selfish, class nature of the bourgeoisie. In these collages the individual is virtually consumed by its immediate social surroundings; the ‘collectivists’ now struggling to assert their individualism by ‘keeping up with the Joneses’.